Research About the Relationship of Advertising to Sales and Profits

Research about the relationship of advertising to sales and profits is far from perfect.However,based on it,several research generalizations are possible.Which of the following statements is NOT consistent with this research?

A) Sales will increase if there is additional advertising.
B) There will be no sales if there is no advertising.
C) There are saturation limits above which no amount of advertising can push sales.
D) Increases in market share are more directly related to increases in the marketing budget than to price reductions.
E) Sales response to advertising is spread out over a long period of time.