The Kite Shack sells kites at Panama City Beach every summer.The proprietor advertises in tourist magazines and local newspapers.To determine the advertising message,he or she typically assigns 3 percent of the previous summer's sales to advertising.Which method of allocating funds is being used?
A) Percentage of sales method
B) Share-of-market method
C) Empirical fund method
D) Objective/task method
E) Competitive parity method
Correct Answer:
Verified
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