All of the following are elements of the creative mix except
A) the research strategy.
B) the product concept.
C) the target audience.
D) the communication media.
E) the creative message.
Correct Answer:
Verified
Q16: The halo effect is a problem for
Q17: A research using the projective technique might
Q18: One of the problems with primary data
Q19: Advertising research strategy replaces positioning strategy in
Q20: In the observation method,researchers monitor people's actions.
Q22: Which of the following is NOT one
Q23: The Harvard School of Public Health College
Q24: In advertising terminology,television programs like Monk,Lost,Deal or
Q25: Advertisers use pretesting to help make decisions
Q26: Which of the following is an example
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