Advertising researchers would be most likely to use portfolio tests,storyboard tests,and consumer juries during _____ for advertising development.

Question

Quizplus · Accepted Answer

Portfolio tests, storyboard tests, and consumer juries are all pretesting methods that advertising researchers use to evaluate advertising concepts, ideas, and prototypes before actually running the ads in the market. These methods help to identify potential problems, objections, and opportunities, as well as to refine and optimize the ads for maximum effectiveness. Pretesting is typically conducted during the concept development and creative development stages, when the advertising ideas are still being refined and tested. Therefore, option C (pretesting) is the most appropriate choice.

Advertising Researchers Would Be Most Likely to Use Portfolio Tests,storyboard