During a research project conducted by a national fashion retailer,respondents were given fifteen minutes to draw what they would like to look if they purchased all of their clothing from this chain.After the drawings were completed,fourteen different aspects were used to determine how the amateur artists perceived the chain.This would be an example of the use of:
A) involvement sampling.
B) projective techniques.
C) interpretative techniques.
D) open-ended research.
E) interrogative sampling.
Correct Answer:
Verified
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