When consumers were asked to rate likeability,credibility,and attractiveness in several alternative advertisements for a Norwegian cruise line,researchers noted that respondents tended to give one or two of the ads that made the best first impression the highest rating on all factors examined.This type of response pattern is called the:

Question

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Respondents often rate the ads that make the best first impression as the highest in all the categories. This is known as the halo effect.

When Consumers Were Asked to Rate Likeability,credibility,and Attractiveness in Several