During which category of advertising research would a researcher be most likely to use aided recall,sales tests,and inquiry tests?

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Aided recall, sales tests, and inquiry tests are all methods used in posttesting, which is designed to evaluate the effectiveness of an advertising campaign after it has been launched. Pretesting, on the other hand, is focused on testing the potential effectiveness of an advertising campaign before it is launched. Strategy determination involves identifying target audiences and developing key messaging, while media selection involves choosing the most appropriate media channels for advertising. Concept development involves creating and evaluating potential advertising concepts or ideas before they are developed into full campaigns.

During Which Category of Advertising Research Would a Researcher Be