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Most Marketing Researchers Use a Nonprobability Sample Because It

Question 87

Multiple Choice

Most marketing researchers use a nonprobability sample because it:


A) is an exact replica of the results that would be gained from surveying the universe.
B) is more expensive than probability sampling.
C) is useful when random probability sampling is not feasible.
D) requires more time than probability sampling.
E) always provides the researcher with a representative sample.

Correct Answer:

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