People who may buy organic soups would usually be those who are vegetarians,people who want to try something different,people who like soup,people who do not have time to cook,and people who worry about putting chemicals in their bodies.These groups are all examples of _____ for the soup.

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Quizplus · Accepted Answer

The process of market segmentation involves identifying groups of people with certain shared needs and characteristics and aggregating these groups into larger market segments according to their interest in the product's utility.

People Who May Buy Organic Soups Would Usually Be Those