In October 2006,Wal-Mart Stores began a store segmentation process that will tailor merchandise in each store to its local consumer base.At the same time,Wal-Mart is going to modify its in-store network,Wal-Mart TV,to run different ads in separate store departments rather than the same ad storewide.In other words,individual stores will rely on _____ strategies.
A) geodemographic
B) psychographic
C) behavioristic
D) geographic
E) psychological

Question

Quizplus · Accepted Answer

The stores will define their market in terms of their consumers living in the neighborhoods in which the stores are located.

In October 2006,Wal-Mart Stores Began a Store Segmentation Process That