Before starting a canine clothing company,its owner realized that he was treating his dog as if it were a child and that a lot of his friends did the same thing.So in what he perceived as a dog-friendly environment,he launched a line of doggie pajamas-available from size 6 for Chihuahuas to size 30 for Great Danes.The ads for the pajamas had to convince people that dogs slept better in pajamas.A product that has to create primary demand is more than likely to be in the _____ stage of the product life cycle.

Question

Quizplus · Accepted Answer

During the introductory phase of any new product category, the company incurs considerable costs for educating customers, building widespread dealer distribution, and encouraging demand.

Before Starting a Canine Clothing Company,its Owner Realized That He