A farming company has partnered with a corn growing company to create a new feed for cattle made out of corn fiber.During the _____ stage of the product,advertising costs will be high as the farming company tries to establish itself as a market leader and gain a large share of the market before the product enters the growth stage.
A) dissonance
B) introductory
C) maturity
D) decline
E) revitalization

Question

Quizplus · Accepted Answer

During the introductory phase of any new product category, the company incurs considerable costs for educating customer, building widespread dealer distribution, and encouraging demand.

A Farming Company Has Partnered with a Corn Growing Company