Marketing research indicates that almost 70 percent of all women drivers who have driven a particular car prefer it to any other car.Knowing that women make about 35 percent of all car purchases,what type of segmentation variable should this car manufacturer use while marketing this car?

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The Answer of Marketing research indicates that almost 70 percent of all women drivers who have driven a particular car prefer it to any other car.Knowing that women make about 35 percent of all car purchases,what type of segmentation variable should this car manufacturer use while marketing this car?

Marketing Research Indicates That Almost 70 Percent of All Women