Exchange is the traditional,theoretical core of marketing.
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Q5: Wants are the basic,human forces that motivate
Q6: According to the theory of operant conditioning,negative
Q7: Nonpersonal influences that have a direct impact
Q8: One of the roles of IMC is
Q9: The social cognitive theory of learning involves
Q11: Consumers use physiological screens to evaluate,filter,and personalize
Q12: Habit is the natural extension of learning.
Q13: The smell of fresh-baked bread is an
Q14: Physiological screens refer to the subconscious filters
Q15: The three general categories of customers are
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