Last week,Johann paid $359.00 for a microwave for his wife.He purchased the oven from an Internet retailer and believed he had received a bargain.This week he found the identical microwave at a discount store for $169.00.He is likely to experience:
A) selective perception.
B) cognitive dissonance.
C) informational motive.
D) negative motivation.
E) attitudinal dissatisfaction.
Correct Answer:
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