One of the primary differences between national and local advertisers is that local advertisers plan strategically,and national advertisers think tactically.

Question

Quizplus · Accepted Answer

The statement is incorrect. National advertisers plan strategically and local advertisers think tactically. National advertisers have broader goals and objectives that require a long-term strategic approach, while local advertisers focus on tactical execution to reach specific audiences within their immediate geographic region.

One of the Primary Differences Between National and Local Advertisers