The account planner defends the consumer's point of view and the creative strategy in the debate between the agency's creative team and the client.
Correct Answer:
Verified
Q10: The three types of local advertising are
Q11: In a decentralized advertising system,the company sets
Q12: Advertising agencies work for the media.
Q13: Local advertising is also referred to as
Q14: Some of the nonadvertising services performed by
Q16: Multinational companies that use a customized approach
Q17: One of the primary purposes of co-op
Q18: Nonprofit organizations like charities and arts organizations
Q19: In centralized departments,an advertising manager typically reports
Q20: Copywriters must condense all that can be
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