_____ advertising attempts to create a favorable long-term perception of the business as a whole,not just of a particular good or service.
A) Institutional
B) Interactive
C) Organizational
D) Product
E) Relationship

Question

Quizplus · Accepted Answer

Institutional advertising aims to build a positive image and reputation for the entire organization or company rather than promoting a particular product or service. It promotes the values, culture, achievements, and contributions of the organization and creates a favorable long-term perception. Interactive advertising involves the interaction of the audience with the advertisement, such as through quizzes, polls, or games. Organizational advertising seeks to establish good relationships between the organization and its stakeholders, including suppliers, customers, employees, and the community. Product advertising promotes and differentiates a specific product or service from its competitors. Relationship advertising focuses on building long-term relationships with customers by offering personalized services and building trust and loyalty.

_____ Advertising Attempts to Create a Favorable Long-Term Perception of the Business