General consumer agencies:

Question

Quizplus · Accepted Answer

General consumer agencies concentrate on consumer accounts, meaning they focus on advertising for products that are aimed at individual consumers. They do not specifically advertise for products used in manufacturing, nor do they solely focus on institutional advertising accounts. Most general consumer agencies derive much of their income from advertising functions, rather than nonadvertising functions. While some consumer agencies may operate internationally, this is not a defining characteristic of the category as a whole.

General Consumer Agencies