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A Media Company Buys Unsold Television and Radio Media and Resells

Question 73

Multiple Choice

A media company buys unsold television and radio media and resells the time and space to advertisers and agencies.This company is an example of a(n) :


A) entrepreneurial agency.
B) promotional facilitator.
C) creative boutique.
D) media-buying service.
E) promotional broker.

Correct Answer:

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