To gauge consumer response to the E.coli outbreak in its northeastern restaurants,researchers from Taco Bell talked to people on the streets in major southern communities about their feelings about the chain and what had occurred.In other words,Bell used _____ to gauge its publics' reactions to the sickness.

Question

Quizplus · Accepted Answer

Surveys are one form of opinion sampling. Public relations professionals use opinion sampling to monitor public opinion about their organization and/or their product.

To Gauge Consumer Response to the E