According to the Recently Assigned Chairmen of the Committee Created

According to the recently assigned chairmen of the committee created to study steroid use by Major League Baseball (MLB) players,"Major league players that have used steroids and other illegal performance-enhancing drugs have caused fans and observers to question the integrity of play at the highest level of our national game." What is a proactive method that MLB officials can use to deal with such issues and the way they impact its relationships with its publics?

A) Negative publicity coercion
B) Reputation management
C) Marketing public relations
D) Manipulative communications
E) Image reduction management