Mashti Malone's Ice Cream Shop offers the ice cream flavors Mashti and Mehdi Shirvani grew up eating,like rosewater,orange blossom and ginger.The California shop never advertised,and its co-owners were happy with word-of-mouth advertising.But when the Food Network got a whiff of its exotic delights and decided to run a piece on the ice cream shop,its sales quadrupled.The Food Network provided _____ for the ice cream shop.
A) lobbying
B) proactive news management
C) reactive news management
D) communications distribution
E) publicity
Correct Answer:
Verified
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