Paparazzi may be the scourge of Hollywood stars,but Fraser Ross appreciates the mob of photographers.Ross,owner of the celebrity-friendly L.A.boutique Kitson,said paparazzi shots of stars like Halle Berry shopping at his Robertson Boulevard store have helped to triple sales in the past year.Kitson is benefiting from:
A) lobbying.
B) proactive news management.
C) reactive news management.
D) publicity.
E) communications distribution.
Correct Answer:
Verified
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