When Ringling's star animal trainer,Mark Oliver Gebel,was accused by two animal rights activists of abusing an elephant in his care,the world-renowned Ringling Bros.Circus decided the time had come to take a stand.The circus management immediately decided that the use of the criminal justice system to target Gebel as part of a campaign against using animals in entertainment represented a new low.The circus instituted long-term _____ to let circus-goers know that their animals were well-treated.
A) negative publicity coercion
B) reputation management
C) marketing public relations
D) manipulative communications
E) image reduction management
Correct Answer:
Verified
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