In March 2005,Super 8 Motels renewed its associate sponsorship of the No.32 Tide Chevrolet,which will be driven by Bobby Hamilton,Jr.in this year's NASCAR Nextel Cup Series.One of the potential drawbacks to this cosponsorship is:
A) clutter.
B) employee dissatisfaction.
C) an inefficient use of money.
D) the inability to target particular psychographic and demographic segments.
E) the evaluation of the effectiveness of the sponsorship.
Correct Answer:
Verified
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