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Major League Baseball's Texas Rangers and Ameriquest Mortgage Co

Question 69

Multiple Choice

Major League Baseball's Texas Rangers and Ameriquest Mortgage Co.have announced a 30-year agreement establishing Ameriquest Field in Arlington,Texas,as the new name for the baseball park.Ameriquest reportedly paid $75 million to have its name on the park.Ameriquest is using:


A) reactive marketing.
B) reputation marketing.
C) guerrilla marketing.
D) ambush marketing.
E) venue marketing.

Correct Answer:

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