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While Chick-Fil-A,the Restaurant Chain,is the Primary Sponsor of an Annual

Question 86

Essay

While Chick-fil-A,the restaurant chain,is the primary sponsor of an annual football bowl game that takes place in Atlanta,Georgia,another chain of chicken restaurants called Church's has placed signs in the arena where the game is played.What kind of marketing is Church's using?

Correct Answer:

verifed

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This is an example of ambush marketing.
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