Barton Beers invited its retailers to celebrate "Fiestas Patrias," a traditional Mexican holiday that celebrates the country's independence from Spain.The marketing vice president for Barton announced that the company has developed posters,displays,and banners for retailers to use during the celebration period.The purpose of this _____ is to encourage Mexican customers to buy Barton beer.

Question

Quizplus · Accepted Answer

A sales promotion is a direct inducement offering extra incentives anywhere along the marketing route to enhance the movement or accelerate the product's movement from producer to consumer.

Barton Beers Invited Its Retailers to Celebrate "Fiestas Patrias," a Traditional