A trade deal is a(n) :
A) advertisement placed in trade journals read by marketing intermediaries.
B) reimbursement from a manufacturer to a retailer for advertising the manufacturer's products.
C) payment made by retailers to manufacturers for the privilege of stocking a particular product.
D) type of rebate that often accompanies pull strategies.
E) short-term discount on the cost of a product offered to members of the trade.
Correct Answer:
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