In the Moosehead Cabin Fever Rescue Promotion,beer retailers were sent an inflatable bush plane with 30-inch wingspan that appeared to be dropping a parachute that holds a Moosehead 12-pack box.Moosehead probably had to pay a(n) _____ to encourage retailers to use this rather large promotional material in their stores.
A) display allowance
B) buyback allowance
C) placement allowance
D) trade fee
E) inserting allowance
Correct Answer:
Verified
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