To create an effective billboard,the artist and copywriter should:
A) use all upper case letters.
B) limit the copy to seven words or less.
C) use pastel colors.
D) use letters with varying thicknesses.
E) use thick typefaces.

Question

Quizplus · Accepted Answer

The recommended maximum for outdoor copy is seven words. Upper case letters are less readable than a mix of upper and lower cases. The designer should seek high color contrast. See Ad Lab 16-A How to Use Type and Color in Billboard Advertising.

To Create an Effective Billboard,the Artist and Copywriter Should