How can a global positioning system influence the outdoor advertising buy made by a media buyer?
A) It can be used to verify the value of the billboard location.
B) It can be used to determine whether the advertiser needs to use sales promotions in a particular region.
C) It can be used to increase traffic in front of billboard locations.
D) It can be used to locate sites for unused transit advertising.
E) It can be used to find customers.

Question

Quizplus · Accepted Answer

GPS can provide exact latitude and longitude of billboards.

How Can a Global Positioning System Influence the Outdoor Advertising