Even though it is more commonly used in movies and on television,_____ was used when author Fay Weldon agreed to prominently feature Bulgari watches in her novel after the watchmaker offered her a substantial fee.
A) a slotting allowance
B) promotional bribery
C) specialty advertising
D) product placement
E) an integrated continuity program

Question

Quizplus · Accepted Answer

Product placement occurs when an advertiser pays a fee to have a product written into a movie or, in this case, a novel.

Even Though It Is More Commonly Used in Movies and on Television,_____