According to a national survey of dog owners conducted by a brand of dog litter,23 percent of owners say that their dog has an accident in their home at least once a month."Poop Confessions" was a new campaign from a manufacturer of dog litter.The campaign featured humorous undercover interviews with dogs confessing why they have accidents inside their homes.Viewers were asked to send the interviews to friends who owned dogs.This was an example of:
A) spam.
B) a meta ad.
C) marquee banner advertising.
D) viral marketing.
E) an interstitial.

Question

Quizplus · Accepted Answer

Viral marketing is the Internet version of word-of-mouth advertising.

According to a National Survey of Dog Owners Conducted by a Brand