When buying radio time,advertisers usually buy the station's format,not its programs.

Name: When buying radio time,advertisers usually buy the station's format,not its programs.
Brand: Quizplus
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Quizplus · Accepted Answer

Advertisers generally buy airtime on a radio station based on its format or audience demographics, rather than specific programs or shows. This allows for more flexibility in scheduling ads, as programs may change or be replaced over time.

When Buying Radio Time,advertisers Usually Buy the Station's Format,not Its