Spot radio limits national advertisers in their choice of markets,station,airtime,and copy.
Correct Answer:
Verified
Q9: Television time is divided into dayparts.
Q10: The ability to fragment the mass audience
Q11: Media buyers use the last few Nielsen
Q12: It is easier to gather reliable information
Q13: Audience composition is the percentage of homes
Q16: The percentage of homes in a given
Q17: The principal advantages of radio are high
Q18: Three times each year,Nielsen Media Research compiles
Q19: Studies show that the ability of a
Q24: Average quarter-hour audience identifies the average number
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