As an advertising medium,one of broadcast television's greatest disadvantage is:
A) too much selectivity.
B) its lack of immediacy.
C) the absence of a media image.
D) high cost of production and airtime.
E) the longevity of the image created by commercials.

Question

Quizplus · Accepted Answer

Refer to My AD Campaign 14-B "The Pros and Cons of Broadcast TV Advertising"

As an Advertising Medium,one of Broadcast Television's Greatest Disadvantage Is