Cable companies sell their network channels in bundles at a discount and offer discounts for _____ positioning-multiple ad purchases they can place throughout a channel's daily schedule.

Question

Quizplus · Accepted Answer

The term "run-of-schedule" refers to advertising that is placed throughout the day on a channel, without specific targeting or segmentation. Cable companies offer discounts for this type of advertising when a business purchases multiple ads to be placed throughout the channel's daily schedule.

Cable Companies Sell Their Network Channels in Bundles at a Discount