In order to appeal to women before they start cooking supper,a family-style restaurant that specializes in supper buffets has been chosen to advertise during "Dr.Phil," which is broadcast daily at 4:00 P.M.by the Virginia TV station.The restaurant is advertising during _____ time.

Question

Quizplus · Accepted Answer

Programs broadcast between 4:00 and 5:30 P.M. are known as early fringe. Daytime and early fringe tend to be viewed most heavily by women.

In Order to Appeal to Women Before They Start Cooking