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A Local Car Dealership Agreed to Pay Preemption Rates for Ads

Question 62

Multiple Choice

A local car dealership agreed to pay preemption rates for ads to be run during the local evening news.This means:


A) the dealer's ads would be run at the same time until the contract expired.
B) the dealer chose to buy a one-time-only spot break.
C) the dealer's ads may not run if someone is willing to pay more for the same time.
D) the local station will do makegoods if the ads are not run during the desired time.
E) no other car dealer ads will be run during the evening news.

Correct Answer:

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