The media buyer is the person in charge of negotiating and contracting with the media.
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Q1: A weekly newspaper's cost per thousand is
Q2: One of the advantages of using newspapers
Q4: Magazines determine their CPM by dividing the
Q5: Second and third cover rates typically cost
Q5: A short rate is the difference between
Q6: The standard advertising unit system standardized the
Q7: Island halves are similar to junior units
Q8: In terms of advertising volume,newspapers are the
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Q10: The broadest classifications of magazine content are
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