An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and then ship the finished ad to the publisher to get it placed in the magazine at a premium price.This is called a(n):
A) island half.
B) insert.
C) second cover.
D) junior unit.
E) full unit.

Question

Quizplus · Accepted Answer

Inserts are printed ads that are inserted into magazines or newspapers, giving the advertiser the opportunity to use high-quality paper stock and add weight and drama to their message. This method typically comes at a premium price.

An Advertiser That Wants to Add Weight and Drama to Its