Which of the following statements about dates that affect advertising purchases in magazines is true?
A) The controlled date is the date printed on the cover.
B) The closing date is the date all material must be in the publisher's hands for a specific issue.
C) The press dates that affect purchases of advertising in magazines are cover date, on-sale date, in-hand date, and closing date.
D) The publication date is the date the magazine is actually issued.
E) Printing date is the date when the payment payable by an advertiser to the publisher falls due.

Question

Quizplus · Accepted Answer

The closing date is the date by which all advertising materials must be submitted to the publisher for a specific issue. This deadline is crucial as missing it could result in the ad not being included in that particular issue. The controlled date is typically the date the publication wants subscribers to receive the issue. The press dates, which affect advertising purchases, include cover date (the date printed on the cover), on-sale date (the date the magazine is available for purchase), and in-hand date (the date the magazine is expected to arrive in the subscriber's hands). The publication date is the date the magazine is issued, while the printing date is not relevant to advertising purchases.

Which of the Following Statements About Dates That Affect Advertising