Which of the following statements concerning split runs is false?
A) They are offered only by newspapers.
B) They enable advertisers to test two different ads for the same product.
C) The notion behind using a split run is to eliminate as many variables as possible.
D) Newspapers typically charge extra for this service.
E) They enable advertisers to measure responses to the two ads.

Question

Quizplus · Accepted Answer

Split runs are not limited to newspapers and can also be offered by other types of media such as magazines and direct mail.

Which of the Following Statements Concerning Split Runs Is False