The Newspaper Association of America:
A) determines the classification for each newspaper.
B) is not involved with media buying.
C) controls the use of reading notices in national newspapers.
D) is engaged in simplifying national newspaper ad buys.
E) controls the discount rate charged to national advertisers.

Question

Quizplus · Accepted Answer

The statement "is engaged in simplifying national newspaper ad buys" correctly describes the role of the Newspaper Association of America. Choices A, B, C, and E are incorrect as they do not accurately reflect the responsibilities of the organization.