The headline for Fresh Step cat litter,"Step into a fresher house" is an example of a benefit headline.

Name: The headline for Fresh Step cat litter,"Step into a fresher house" is an example of a benefit headline.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Benefit headlines promise the audience that experiencing the utility of the good or service will be rewarding. Benefit headlines shouldn't be too cute or clever, just simple statements of the product's most important benefit.

The Headline for Fresh Step Cat Litter,"Step into a Fresher