Brighton is a purse manufacturer that developed a line of red heart-shaped purses to sell on Valentine's Day.The headline of the ad in which the purses were introduced read,"Share your heart!" Brighton used a(n)_____ headline.
A) question
B) curiosity
C) benefit
D) testimonial
E) command

Question

Quizplus · Accepted Answer

This question does not interrogate readers. The headline does not explain how the customer will benefit from giving a Brighton purse. A command headline orders the reader to do something.

Brighton Is a Purse Manufacturer That Developed a Line of Red