In advertising,it is important for the creative who plays the role of the hunter to look in new and uncommon places for information.
Correct Answer:
Verified
Q4: Visual and verbal metaphors can be used
Q4: The creative pyramid is a model that
Q5: Value-based thinkers are better able to embrace
Q6: The creative brief not only identifies the
Q7: Most ads,whether they are informational or transformational,succeed
Q8: For transforming and manipulating concepts,Von Oech suggests
Q11: The creative strategy document is sometimes referred
Q12: The difference between a big idea and
Q13: The color black when used in ads
Q14: Fact-based thinkers tend to fragment concepts into
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