The Sylvan Learning Center ad begins,"Every child is a success story waiting to begin." The Sylvan ad is _____ because it has a positively originated motive.
A) transactional
B) relational
C) informational
D) transformational
E) functional
Correct Answer:
Verified
Q23: In radio,catchy phrases or sound effects are
Q24: Who is responsible for writing the words
Q25: The term "creatives" refer to:
A) the people
Q26: An ad for Toshiba office equipment illustrates
Q27: The _ is a simple description and
Q29: The ad for Whiskas brand cat food
Q30: The creative in the role of the
Q31: Truly great ads do have certain characteristics
Q32: Creative brief is also referred to as:
A)
Q33: Ads that are characterized by negatively originated
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