The Sylvan Learning Center ad begins,"Every child is a success story waiting to begin." The Sylvan ad is _____ because it has a positively originated motive.

Question

Quizplus · Accepted Answer

An ad that is transformational uses positive reinforcement to offer a reward and rely on consumers having motives that are positively originated. Informational ads offer relief for perceived or real problems.

The Sylvan Learning Center Ad Begins,"Every Child Is a Success